There’s always more marketing you could be doing, especially when everyone has an opinion on what should come next. Before you know it, you’re juggling too many priorities and spending most of your time trying to keep everything moving.
The hard part isn’t doing the marketing. It’s knowing what actually deserves your time and budget, what you need to stop doing, and having the confidence to push back when something doesn’t fit.
B2B Breakthrough Academy helps you put the pieces together and build a strategy you can confidently stand behind and lead.
You’re ready to lead marketing, not just keep up with it.
"I finally got my marketing strategy in place - and started thinking more strategically."
“I was feeling stuck in my role, with almost too much information out there to digest. Jade’s course gave me a refreshingly straightforward and practical way to get my marketing strategy in place. As well as coming away with the completed strategy, it helped me think more strategically and feel confident in the work I’d done to get there."
“I was feeling stuck in my role with almost too much information out there to digest. Jade's course was a refreshingly straightforward and practical approach to getting my marketing strategy in place.”
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
“I could actually apply it to my business and activate the strategy.”
“The course is all about living it, not just teaching something that we might use in the future. I loved that it’s specific to the business you’re in now, so you can activate the strategy. B2B Breakthrough Academy gave me the confidence to think, ‘Right, I’ve got this now.’”
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
“What I learned started making a tangible difference straight away.”
“The strategies and techniques I learned through B2B Breakthrough Academy started making a tangible difference straight away. What really sets the Academy apart is the genuine care and empathy Jade brings to every lesson. Her enthusiasm is contagious, and it’s clear she’s not just teaching for the sake of it.”
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
“My leadership team noticed the difference in how I was showing up strategically.”
“Jade’s guidance transformed my transition from an individual contributor to a strategic thinker. She equipped me with valuable skills and a fresh perspective, helping me grow in my role and show up more strategically.”
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
B2B Breakthrough Academy is built with your needs and your day-to-day challenges in mind, offering you a path to:
What will you walk away with?
Sset your own schedule with everything you need to build your strategy, or follow a suggested 8 week paced programme.
Step-by-step strategy with flexibility
You don’t just learn theory - you build a marketing strategy that’s realistic, leader-ready, and tailored to your business.
A strategy you’ll actually use
Jade helps you tackle real challenges inside her community- from setting your objectives, picking the right strategies and navigating leadership conversations - so you’re never alone.
Confidence in yourself
Unlike most courses that overcomplicate, the Academy simplifies strategy and cuts through the noise - helping you reconnect with why you love marketing in the first place.
Simple, not overwhelming strategy
The Academy community is honest and supportive - not a place for show-offs, but for marketers who want to grow.
Real, safe community
Bring finesse to your strategy as AI Jade guides you through the process in half the time - with the real Jade on hand in the community too.
Work with AI Jade or quicker results
Where other courses confuse, the Academy brings clarity and direction with a flow that just makes sense.
Clarity, not chaos
Ready to get in?
modules Breakdown
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Foundations & Marketing Review
You'll grasp essential B2B marketing basics without overwhelming marketing models, focusing on the four crucial pillars for success. We also help you navigate the marketing review in your strategic plan with a live demo by Jade!
- Lesson 1 - Introduction to B2B Marketing.
- Lesson 2 - Four Pillars of B2B Marketing.
- Lesson 3 - Goal Review.
- Lesson 4 - Current Strategy Assessment.
- Lesson 5 - Performance Analysis.
- Lesson 6 - Resource Assessment.
- Lesson 7 - Competitor Analysis.
- Lesson 8 - SWOT and PEST Analysis.
- Lesson 9 - Identify Target Audience.
- Lesson 10 - Offering, Pricing & Positioning.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Budget & Setting Marketing Objectives
You'll learn a straightforward formula for establishing a marketing budget that aligns with your Finance Director's approval. Jade shares a tested and effective marketing objective-setting process, empowering you to confidently apply it to your own plan using the provided template.
- Lesson 1 - Setting a Marketing Budget.
- Lesson 2 - Objective Setting: Our Process.
- Lesson 3 - Aligning Objectives with Business Goals.
- Lesson 4 - Set Your Marketing Objectives.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Selecting Marketing Strategies
Jade will clarify the distinctions between marketing strategies and tactics, guide you through B2B marketing strategies, and explore essential elements like journey mapping, lead generation, and brand building. The module concludes with a live demo of the strategy selector template.
- Lesson 1 - Strategies vs Tactics.
- Lesson 2 - Run Down of B2B Strategies.
- Lesson 3 - Buyer & Customer Journey Mapping.
- Lesson 4 - Lead Generation Strategies.
- Lesson 5 - Brand Building Strategies.
- Lesson 6 - How To Build a B2B Brand.
- Lesson 7 - Strategies Selector Template Demo.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Tactical Activity Planning
In this module, you'll move beyond crafting a marketing strategy to the actionable phase. Learn how to select channels, tools, and technology, and plan the execution of activities with a detailed activity planner.
- Lesson 1 - Channel Selection.
- Lesson 2 - Content Plan and Creation.
- Lesson 3 - Lead Generation Tactics Selection.
- Lesson 4 - Brand Building Tactics Selection.
- Lesson 5 - Customer Retention Tactics Selection.
- Lesson 6 - Website Management.
- Lesson 7 - Social Media Management.
- Lesson 8 - AI in marketing
- Lesson 9 - Tech, Operations & Resourcing.
- Lesson 10 - Activity Plan Creation.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Budget Management & Monitoring
This module covers the crucial aspect of evaluating your marketing efforts. Learn how to manage your budget effectively, demonstrate ROI, and communicate the value of strategies to leaders. Jade provides a live demo of a quarterly and monthly marketing report for practical insights into structuring your reporting process.
- Lesson 1 - Budget Allocation Template Demo.
- Lesson 2 - Monitoring & Controlling Your Budget.
- Lesson 3 - Create Your Marketing Reports.
- Lesson 4 - How To Demonstrate ROI.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Activating Your Strategy
Module 6 focuses on consolidating your work into a concise Strategic Marketing Plan Overview presentation, ensuring clarity and buy-in from your leadership team. Jade also provides insights on handling pushback and navigating challenges, addressing the crucial aspect of resourcing for effective implementation of the strategic marketing plan.
- Lesson 1 - Presenting Your Strategy.
- Lesson 2 - Getting Sales Buy-In.
- Lesson 3 - Handling Push Back.
- Lesson 4 - Selecting & Using Marketing Tools.
- Lesson 5 - Managing a Marketing Team.
- Lesson 6 - Marketing Team Roles.
- Lesson 7 - Selecting & Managing Agencies.
click to explore ↴
AI Jade - your 24/7 strategic marketing assistant is on hand to help you work through your templates
Work through the course inside Jade's exclusive community. Connect and share ideas with Jade and your peers.
On-demand video lessons- and bitesize trainings to help you build your strategy step by step.
6 in-depth video modules packed with every template you need to build your marketing strategy, and confidently present it to your leaders.
What’s included inside B2B Breakthrough Academy?
You know marketing, but struggle to pull it all into a strategy
Everyone has an opinion on what marketing should do
You’re juggling too many marketing priorities.
Built for B2B marketers like you
Marketing Managers, Marketing Leads and Heads of Marketing
In-house B2B generalists - you’re across the whole marketing mix, not just one specialist area.
Marketers who want to learn how to develop, execute and optimise a B2B marketing strategy
It’s for…
Business Founders
CEOs or Senior Leadership (outside of Marketing)
Sales or Business Development Managers
Marketers who are interested in isolated marketing tactics or techniques for quick wins
Specialist Marketers who don’t own the business’ overall marketing strategy
It’s not for…
I’ve helped hundreds of marketers finally feel confident, strategic, and seen by their leadership teams. I’ve been where you are - feeling stuck, overwhelmed, and wondering if I was even any good at this.
The B2B Breakthrough Academy was born from the exact process I use to untangle the marketing chaos for marketers. You’ll not only get my templates, video walkthroughs and trainings, but also my hands-on help inside our mentoring calls and community. You’re not doing this alone anymore. Let’s build you a strategy that makes sense and gets results.
Get access to me plus everything you need to get a clear marketing strategy and see fast results.
You’re not doing this alone anymore. Let’s build you a strategy that makes sense and gets results.
Get access to me plus everything you need to get a clear marketing strategy and see fast results.
I’ve helped hundreds of marketers finally feel confident, strategic, and seen by their leadership teams. I’ve been where you are - feeling stuck, overwhelmed, and wondering if I was even any good at this.
The B2B Breakthrough Academy was born from the exact process I use to untangle the marketing chaos for marketers. You’ll not only get my templates, video walkthroughs and trainings, but also my hands-on help inside my exclusive community and 24/7 access to AI Jade.
Drum Awards Marketing Recipient
CIM certified
400+ b2b companies helped with strategy
a decade of helping marketers be more strategic
20 years in B2B industry
Your Marketing Mentor - Jade Tambini
Jade has worked with:
Choose how you’d like to join the B2B Breakthrough Academy.
pricing
3 x £285
3 monthly payments of £285. Spread the investment over three months, with full access from day one.
pay in 3
£795
Save £60 when you pay in full.
Get started straight away and begin building your complete B2B marketing strategy.
pay in full
Simple, not overwhelming strategy
Unlike most courses that overcomplicate, BBA simplifies strategy and cuts through the noise - helping you reconnect with why you love marketing in the first place.
Hands-on mentoring
In live group sessions, Jade helps you tackle real challenges - from securing budget to finding partners and navigating leadership conversations - so you’re never untangling things alone.
A strategy you’ll actually use
You don’t just learn theory - you build a marketing strategy that’s realistic, leader-ready, and tailored to your business.
Step-by-step strategy with flexibility
Follow the guided 10–12 week programme or dip into the specific tools and templates you need, exactly when you need them.
Support without judgment
This is a judgment-free zone - Jade’s been where you are, and you’ll never feel behind or “not strategic enough.”
Real, safe community
The BBA community is honest and supportive - not a place for show-offs, but for marketers who want to grow.
Clarity, not chaos
Where other courses confuse, BBA brings clarity and direction with a flow that just makes sense.
B2B Breakthrough Academy is built with your needs and your day-to-day challenges in mind, offering you a path to:
What will you walk away with?
Get your free leader's guide
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Download my free pitch document to share with leadership - full of all the important details to get the buy-in needed from your manager
